A dash of planning, a sprinkle of improvisation and a pound of editing.
We start every project with research. It's important to understand exactly what we're going to make before we go and make it. We get in a room with our clients and explore ideas and concepts to get to the heart of the story we're going to tell.
Once we have our direction, we write a script to guide the shoot. Diligent work on the front end is the best way to produce great work at the end of the day. That's what this stage is about: turning our concepts into words and visuals.
This is the fun part. We’ve done the planning, so we're free to follow where inspiration takes us. If the moment calls for us to go off script and catch something magical, so be it. We go out and capture what will best serve the story we're telling.
Someone much smarter than us once said, “You make three films: the one your write, the one you shoot, and the one you end up with.” With that in mind, we chisel down the stone into a work of art.