Professional and serious when you need to, making the process easier and more interesting and light hearted than it is in some cases 

 

Make the on-set experience fun, if things are going badly, we don’t have to make it a grim atmosphere, figure out how to adapt, make things comfortable on set with people 

 

Clients have heard that margin videos works, they don’t know what it means but they’ve heard that it’s important they don’t understand there’s leg work that they need to do 

 

When I sit down with a new client, my main goal is to help them understand what my ideas based on their ideas are, what they mean visually and within scope and pricing

 

Clients write project brief,